ESSENTIAL DUTIES AND RESPONSIBILITIES:

The Digital Marketing Manager is responsible for working within digital marketing platforms to:

• Achieve the tactical execution of strategic campaigns and initiatives as defined by the Content and Product Marketing teams
• Manage the day-to-day operations of digital advertising and social channels, including:
  • Demandbase/Account-Based Marketing (ABM)
  • SEM (Google Ads and Microsoft Advertising)
  • Paid and Organic Social (LinkedIn)
  • Create and update engaging content

OTHER DUTIES AND RESPONSIBILITIES:

This position will be responsible for coordinating channel activities with stakeholders across Marketing. This role's ongoing activities include:

• Developing digital marking strategies that drive lead generation, customer acquisition, and brand perception
• Creating engaging digital content, ensuring alignment with marketing and brand objectives
• Managing digital agency relationships
• Keyword deployment and optimization
• Campaign and ad group structure management
• Tracking alignment, bid optimization
• Ensuring opt-in to relevant betas
• Integration with other platforms
• Reporting and insight generation

QUALIFICATIONS AND SKILLS NEEDED:

Applicants must have a proven track record of successfully managing digital marketing campaigns across the requisite platforms, including specific, impactful examples of optimization and business results driven through each. Candidates should have a demonstrated aptitude for:

• Collaborative teamwork across multiple stakeholders
• Foresight towards the evolution of digital platform enhancements, including audience alignment and segmentation, orchestration across platforms, and attribution across channels
• Flexibility in adapting tactics to shifting priorities
• Data analysis, especially with tools like Google Analytics
• Account-based marketing with Demandbase
• Paid advertising with experience managing campaigns across Google and LinkedIn Ads

Education:

Bachelor's degree in a relevant field, such as Marketing, Informatics, or Communication, is preferred, but not required.

Experience

Five years of hands-on digital marketing experience required. Your work history must include concrete examples of working in digital advertising platforms. Agency experience preferred.

The Department Head has the discretion to hire personnel with a combination of experience and education, which may vary from the above listed qualifications.

EEO Statement
Clario is an equal opportunity employer. Clario evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status, or any other legally protected characteristic.